There was some debate among the class as to whether the show should have a generic name, or whether each team should choose their own brand name to go along with their individual brand identities.
As a team we decided it would be best to come up with a name, but to be prepared to substitute it for the generic title if required.
When it came to deciding on a name, I suggested that we start noting down words that related to the identity we wanted to create. We then developed these words further and combined them until we found a few that we all agreed on. Below are the notes made during the session:
- New
- Young
- Fresh
- Creative
- Digital
- Better
- Different
- Broad
- Craft
- Cut
- Collection
- View
- Webians, race of … ians
- Neo
- Edge
- Final Draft
- Craft by design
- Neocraft
- Cut Above
- Next gen
- Neo cut
The final brand name we decided on was Cut Above. ‘Cut’ can relate to video editing as well as arts and crafts. The phrase on its own can be related to the participants of the show being new and fresh, a ‘cut above the rest’. Also, both words are very visual and we agreed that we could develop our brand image around cut-outs, hand crafted styles, and play around with the position of certain elements to make them ‘above’ the rest.
Professional Practice Part 2 