In preparation for our team meeting on Sunday, I experimented with a few logo designs to suggest an initial brand style. The main reason for doing this was because we needed to decide on an overall style and typeface before we could begin to produce our drafts.
There had been some discussion about relating the word ‘cut’ to arts and crafts, and using a more natural (and perhaps papery) style, as opposed to something that felt very digital. That is why I decided to experiment with masking paper textures, although there is still room for further development.
Professional Practice Part 2 