This project began with our initial team meeting. After reading it individually, Liam, Alesandro and myself read through the brief again as a group. We then discussed how to divide the work into set job roles. It was decided that the overall identity would be developed by all of us, the posters and logo would be worked on predominantly by Liam and Allesandro and I would work on the thirty second video.
Rather than assign these roles and go our separate ways, we agreed an initial schedule which included intervals where we could regroup and share our progress and ideas.
- Thursday 12th: Decide on a brand name, assign roles and plan production schedule
- Friday 13th – Saturday 14th: Research and initial ideas
- Sunday 15th: Team meeting, sharing research and initial ideas
- Monday 16th – Wednesday 18th: Experiment with concepts and create first drafts if there is time
- Thursday 19th: Team meeting, show experiments, concepts and drafts for group feedback
- Friday 20th – Monday 23rd: Respond to group feedback, redesign to ensure brand identity is consistent
- Tuesday 24th: Team meeting, feedback on products and time to respond
- Wednesday 25th: Final deadline, ensure work is finished and that identity is consistent across products
At this initial stage I feel that our team has planned our time well and that we all have a clear idea of what needs to be done. Liam has now created a chat group on Facebook so that we can maintain communication throughout the project.