Colour Palette
To help establish a consistent brand style, I took the colours used in some of the team’s mockups and created a suggestive colour palette. This was approved by the rest of the team, and so was adopted as the brand’s colour palette for the time being.
Typography
The type faces chosen to represent the show are Wicked Grit and Pacifico. These were used by another team member when creating logo drafts, and were eventually adopted by the whole team.
Textures
During our first team meeting, we decided to use a flat and minimal style. However, to avoid our work looking too ‘digital’, we also experimented with applying textures to our designs. Our first thoughts on this were to use a paper or cardboard style, to play on the word ‘cut’ with cutouts of the texture. After experimentation, our textured style drifted towards a subtle ‘grunge’ paper theme.
Professional Practice Part 2 