To have a visual example of the type of transitions I was thinking of using for the promotional video, I conducted a few experiments to share with the team. We had discussed the relevant information we wanted the video to get across, with an emphasis on the variety of specializations within our course. To achieve this, I thought a good visual way to each job role would be to ‘flip’ the text to the beat of music. The second experiment was focused more on visually communicating the connotations of our brand. For these to be developed further, all necessary elements of our brand style will need to be decided upon.
Professional Practice Part 2 